art promotion for the event: 3 press kits.
commercial promotion of event: 10 flyers (placed in 4 businesses)
isle of you (two weeks before),
al's bar (one week before)
[the shop] (the day of the event).
45 business cards with a mini flyer on the back:
the cards were left at places where i spent money during the two weeks of prep for the event:
the green lantern & tolly ho's
given to random friends to give to friends.
percipients:
22 people got the tattoo today.
five people interested in the conceptual project.
two gangsta clients considered it, but opted to pay for lady friends instead.
nine people came in for street shop business, they were offered to participate in the event instead (two of them did).
most participants where bargain shoppers who had seen a flyer or heard from a friend.
one customer offered more money to make it bigger.
one customer offered more money to make it bigger and add color.
no bribes taken.
three guys paid on the other side because they saw the poster on the other side and received a refund when they realized they couldn't have just "any tattoo" in the shop for thirteen dollars.
two women were told it was ladie's choice when they called ... they left disappointed.
two guys came to check it out on behalf of another shop.
the front of the shop was set up with hershey's kisses scattered everywhere.
the press release (as sent out to the three media sources), one poster with the actual tattoo flash on it with two commercial flyers surrounding it.
when people entered they were asked if they were participating in the event and told to check out the above information at the front of the shop if they were.
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